A big trend in the last year has been Augmented Reality– the ability to integrate the real world into a virtual landscape. For Nokia in Australia, it was all about making Angry Birds a reality. Check out the video demonstration below.
Using Xbox Kinect, Nokia was able to have users stand on a mat in front of a screen and interact with the tech objects. Thus, spectators as well as participants were able to have fun with the new Nokia Lumia phone! Let’s say Rovio’s Angry Birds characters popped up on the screen, the individual on the Kinect mat, was able to kick them. The Kinect could pick up a user’s movement and propel the kicked Angry Bird character toward the projected image. Splat!
The Augmented Reality included Rovio’s Angry Birds, a dance off with Timomatic, and direct a kangaroo home illustrating the various phone features of gaming, music, and maps with consumers. With a bit of maditude and stickiness, Nokia was able to demonstrate their new Nokia Lumia phone while playing with their target market. Now, that was a good call!