Zynga’s Draw Something has continually aiming to perfect its masterpiece. After being released a few months ago, the app was
With hockey playoffs well underway, the National Hockey League (NHL) was amongst the first to buy into the paid terms of Draw Something. To blend the branding even more, the NHL has leveraged Pinterest to illustrate the NHL teams. Pinterest users can upload pictures from Draw Something to the #DrawNHL Pinterest page. Goooooaaaaaal!
As expected, Pinterest is drawing more and more campaigns to become interested; however, this is the first collaboration we’re seeing with a mobile gaming app. Draw Something has learned to leverage consumers in a way that no other mobile app has yet– with a key aspect of its game becoming the driver for branding and attracting advertisers.
Go get your palate and be creative. Make your masterpiece today on Draw Something!