Tag Archives: maditude

Amazing Advertising Friday

Spotlight Friday: Emart Makes a Shadow with Sunny Sale Campaign

May 11, 2012 – 7:00 am

Emart, the Walmart-like outlet store in Korea, needed sunny skies back in April– and boy did they get it!

A tough aspect of business is recognizing company weaknesses and having the courage to want to change it. Well, Emart had the courage and with a bit of maditude, the retailer recognized an unfortunate trend with their business… sales dramatically dipped during lunch hours.  And that’s when the motive for Emart’s next campaign was born. The question quickly became how can the retail giant increase purchases during this daily slump?

Emart wanted and needed to find a way to influence consumer behavior during lunch. Introducing Emart’s Sunny Sale campaign. Throughout Korea, the super-retailer put unique statues near Emart stores. During lunch hours, the sun happened to magically be in the right place to cast shadows on the statues and create a special QR code. These QR codes led to special coupons to encourage consumers to visit the stores during lunch. They did just that. Sales definitely increased and consumers enjoyed the creativity behind the Sunny Sale!

What a brilliant way to draw customers’ attention, introduce an incentive, and drive sales during the typically slow-hours of Emart’s day. Get ready to be impressed. Check out this video for some sunny inspiration!

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branding

Draw Your Inspiration in Absolut’s Augmented Reality

May 7, 2012 – 7:00 am

The augmented reality craze continues! But this time, the entire world –and its landscape– is the canvas. With the Absolut Inspire campaign, the iconic vodka is drawing on their fans’ creativity. Slow your stroke, this campaign is just an idea for now… unfortunately.

Teaming up with Google Street View, Absolut could encourage the world to be the playground for street art augmented reality. No, I’m not talking about defacing buildings! With the Absolut Inspire app, users would be able to see street view maps from around the world and get creative. Upon choosing a brush, color, and placement for creativity, everyone could become an artist in the Absolut Inspire campaign.

Not only could individuals be artists in their own right, but there could be a collaboration from across the globe with individuals working together on masterpieces. Also, artists can share their Absolut Inspire artwork on their social networks.

This branding masterpiece could once again illustrates Absolut in a creative light. After many successful creative-driven campaigns, Absolut Inspire should be another one to add to the line up. With some maditude, Absolut Inspire would come to light. It should be  time to put your creative mark on the world.

Hope we all can get our hands on the app… and be Absolut-ly Inspire-d.

 

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branding

Play Old-School Video Game Pong with Smart Car in Drive and Reverse

April 18, 2012 – 7:00 am

Smart Car is on cruise control with their most recent advertising. First the Smart Argentina Twitter animation, and now the roll out of its Pong Video Game for the Smart Electric cars at the Frankfurt Motorshow.

The small-car company used a new technique to show off the acceleration of its small car, and let me say it was quite a branding boost. This eBall game put a spin to the traditional controller-guided game. At the motorshow, users were the drivers of the Smart Cars; thus the controllers for the game! With sensors on the track, the cars were followed with their every move and the game was played.

Visitors of the show loved it. With over 520,000 attendees and more than 3,000 eBall games played, this was the perfect setting for such a great branding effort. The maditude in this campaign was using a fun and engaging way to interact with consumers while demonstrating a key component of the product. Oh, and did I mention the excessive media attention? Coverage from many news networks and publications gave praise to the great marketing effort as well. Smart got it right, once again.

Don’t forget “the Smart Fortwo Electric Drive is loaded with fun”.

 

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Amazing Advertising Friday

Spotlight Friday: Give a Thumbs Up (or Down) to Products on Tug of Store

April 13, 2012 – 8:45 am

Voting on products has never been easier. With the small need of 100 clicks to victory, Tug of Store has allowed users to decide whether a product is “cool” or “crap”.

Using an API (application programming interface), visitors of Tug of Store are given a thumb which changes to a thumbs-up if you’re on the “cool” side and becomes a thumbs-down if you move to the “crap” side. Every couple of seconds, a new product comes on the screen. Participants are able to click with the thumbs-up or thumbs-down to add a count to the score. When the “cool” or “crap” vote count reaches the 100 click goal, the product is officially deemed as cool or crap.

In addition to voting, users are also able to click-through to a product’s landing page and browse more information on the product. They can also see which stores are having the most success when it comes to “cool” products. Stores like Etsy and Amazon are high on the “cool” charts! This also sheds a light on those companies that consistently have “crap” products. Trending on a site like this is really important for branding as participants are able to click the list of trending “cool” and “crap” companies to click-through to the individual store’s landing page. Talk about maditude and a good acquisition technique!

This kind of data collection is brilliant not used enough. With younger generations glued to the four screens (TVs, PCs, tablets, and phones), reaching them on a platform which allows for instant gratification– which these generations love– should be a favorable way for companies to collect data. Participants enjoy getting to voice an opinion on a product and potentially impact future decision-making. Instead of companies spending thousands of dollars on market research, why not use a means like Tug of Store which reaches your demographic easily and cost-efficiently. The best part of all? Companies have an easy way to collect information on participants by having them enter needed details prior to the voting process.

With a bit of maditude, and maybe a bit of strength, brands should take a chance and pull the rope!

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branding

Nokia Lumia’s Augmented Reality Brings Rovio’s Angry Birds to Life!

April 5, 2012 – 8:33 am

A big trend in the last year has been Augmented Reality– the ability to integrate the real world into a virtual landscape. For Nokia in Australia, it was all about making Angry Birds a reality. Check out the video demonstration below.

Using Xbox Kinect, Nokia was able to have users stand on a mat in front of a screen and interact with the tech objects. Thus, spectators as well as participants were able to have fun with the new Nokia Lumia phone! Let’s say Rovio’s Angry Birds characters popped up on the screen, the individual on the Kinect mat, was able to kick them. The Kinect could pick up a user’s movement and propel the kicked Angry Bird character toward the projected image. Splat!

The Augmented Reality included Rovio’s Angry Birds, a dance off with Timomatic, and direct a kangaroo home illustrating the various phone features of gaming, music, and maps with consumers. With a bit of maditude and stickiness, Nokia was able to demonstrate their new Nokia Lumia phone while playing with their target market. Now, that was a good call!

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branding

Scrabble’s Captcha Takeover Sends Invites to Championship

April 2, 2012 – 8:09 am

In an effort to increase the number of attendees at the Gulf Scrabble Championship, Scrabble teamed up with TBWA/RAAD to do something amazing. Do you know what a captcha is? It’s the combination of letters or words that websites use to ensure that a real human is accessing their website.

And in a real twist, the captcha on some gaming sites was no longer a mindless set of characters– rather a set of scrabble tiles for users to play with. When gamers switched up the letters, they had the opportunity to decode the word. Upon completion, the participants could then receive an invitation to the 21st Annual Scrabble Championship. What a cool way to spread the word about the event and find people with some skill!

This captcha was placed in banner-ad placements on gaming websites. While click-through rates on banners are typically pretty low, the click-through rate on the Scrabble banner was 70x’s what is typically seen! Pretty incredible to think that if you find an atypical way to interact with your demographic people will respond.

With some maditude, Scrabble has managed to spell it out again with an awesome campaign. Check out the video recap of this campaign.

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A Social Media Campaign Demonstrates HIV with a Facebook Virus

March 30, 2012 – 7:00 am

If you want to make a statement, you need to do something big! And that’s exactly what Brazilian radio station Mix FM set out to do. Back in 2011, as World AIDS day approached, the radio station took advantage of Facebook’s reach in a very contagious way.

By posting racy videos to its Fan Pages, Facebook users were enticed to watch. Upon completing the video, the audience was affected by the virus which would take over Facebook user pages and automatically repost the racy videos on their wall. Thus, the connection between the campaign’s virus and HIV was established.

Viewers took a liking to this campaign as it illustrated the serious spreadability of this deadly disease. The rapid growth of the computer virus illustrated how important it is to use appropriate sex protection to prevent HIV.  With some maditude and Facebook’s help, Mix FM got their point across and over 1 million people saw the deadly potential of HIV’s impact on the world.

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