Emart, the Walmart-like outlet store in Korea, needed sunny skies back in April– and boy did they get it!
A tough aspect of business is recognizing company weaknesses and having the courage to want to change it. Well, Emart had the courage and with a bit of maditude, the retailer recognized an unfortunate trend with their business… sales dramatically dipped during lunch hours. And that’s when the motive for Emart’s next campaign was born. The question quickly became how can the retail giant increase purchases during this daily slump?
Emart wanted and needed to find a way to influence consumer behavior during lunch. Introducing Emart’s Sunny Sale campaign. Throughout Korea, the super-retailer put unique statues near Emart stores. During lunch hours, the sun happened to magically be in the right place to cast shadows on the statues and create a special QR code. These QR codes led to special coupons to encourage consumers to visit the stores during lunch. They did just that. Sales definitely increased and consumers enjoyed the creativity behind the Sunny Sale!
What a brilliant way to draw customers’ attention, introduce an incentive, and drive sales during the typically slow-hours of Emart’s day. Get ready to be impressed. Check out this video for some sunny inspiration!