The augmented reality craze continues! But this time, the entire world –and its landscape– is the canvas. With the Absolut Inspire campaign, the iconic vodka is drawing on their fans’ creativity. Slow your stroke, this campaign is just an idea for now… unfortunately.
Teaming up with Google Street View, Absolut could encourage the world to be the playground for street art augmented reality. No, I’m not talking about defacing buildings! With the Absolut Inspire app, users would be able to see street view maps from around the world and get creative. Upon choosing a brush, color, and placement for creativity, everyone could become an artist in the Absolut Inspire campaign.
Not only could individuals be artists in their own right, but there could be a collaboration from across the globe with individuals working together on masterpieces. Also, artists can share their Absolut Inspire artwork on their social networks.
This branding masterpiece could once again illustrates Absolut in a creative light. After many successful creative-driven campaigns, Absolut Inspire should be another one to add to the line up. With some maditude, Absolut Inspire would come to light. It should be time to put your creative mark on the world.
Hope we all can get our hands on the app… and be Absolut-ly Inspire-d.