Tag Archives: augmented reality

branding

Draw Your Inspiration in Absolut’s Augmented Reality

May 7, 2012 – 7:00 am

The augmented reality craze continues! But this time, the entire world –and its landscape– is the canvas. With the Absolut Inspire campaign, the iconic vodka is drawing on their fans’ creativity. Slow your stroke, this campaign is just an idea for now… unfortunately.

Teaming up with Google Street View, Absolut could encourage the world to be the playground for street art augmented reality. No, I’m not talking about defacing buildings! With the Absolut Inspire app, users would be able to see street view maps from around the world and get creative. Upon choosing a brush, color, and placement for creativity, everyone could become an artist in the Absolut Inspire campaign.

Not only could individuals be artists in their own right, but there could be a collaboration from across the globe with individuals working together on masterpieces. Also, artists can share their Absolut Inspire artwork on their social networks.

This branding masterpiece could once again illustrates Absolut in a creative light. After many successful creative-driven campaigns, Absolut Inspire should be another one to add to the line up. With some maditude, Absolut Inspire would come to light. It should be time to put your creative mark on the world.

Hope we all can get our hands on the app… and be Absolut-ly Inspire-d.

Tags Absolut, augmented reality, Google+, maditude | Permalink | Comment (0)

Cool Video

Cool Video: Google Eyewear Sees an Augmented Reality

April 6, 2012 – 7:00 am

Remember how the iPhone shocked the world, well Google Eyewear (aka Project Glass) is definitely going to be the next big thing. By integrating all functions of a phone with location-based services, Google is redefining a new market… again! With these augmented reality glasses, individuals are able to read and send messages, make phone calls, take videos and pictures, set calendar reminders, and much more!

Since the release of this YouTube video on April 4th, it’s already gotten over 6 million hits! But, with time to spare before this eyewear reaches the market other companies are definitely going to take notice– and maybe respond. While it may be in the best interest of other tech companies, they may not have the technology or resources to compete with this until Google’s product reaches the market. It will definitely be interesting to see if companies such as Apple and Intel are able to produce.

Rumored to come out within the next year, companies definitely have the time to match Google with a similar offering. Who are we going to see first?

Tags Apple, augmented reality, cool video, Google+, Intel, YouTube | Permalink | Comment (0)

branding

Nokia Lumia’s Augmented Reality Brings Rovio’s Angry Birds to Life!

April 5, 2012 – 8:33 am

A big trend in the last year has been Augmented Reality– the ability to integrate the real world into a virtual landscape. For Nokia in Australia, it was all about making Angry Birds a reality. Check out the video demonstration below.

Using Xbox Kinect, Nokia was able to have users stand on a mat in front of a screen and interact with the tech objects. Thus, spectators as well as participants were able to have fun with the new Nokia Lumia phone! Let’s say Rovio’s Angry Birds characters popped up on the screen, the individual on the Kinect mat, was able to kick them. The Kinect could pick up a user’s movement and propel the kicked Angry Bird character toward the projected image. Splat!

The Augmented Reality included Rovio’s Angry Birds, a dance off with Timomatic, and direct a kangaroo home illustrating the various phone features of gaming, music, and maps with consumers. With a bit of maditude and stickiness, Nokia was able to demonstrate their new Nokia Lumia phone while playing with their target market. Now, that was a good call!