Long gone are the days of elegant flying (re: Pan Am). But now there may be a substitute to the fancy food, first-class service, and leg room. What if I could tell you that you are able to choose the people you sit next to aboard your next KLM flight? Now we really can fly the friendly skies.
Along with its cutting edge KLM Surprise campaign utilizing social media, the airline is back at it again. After learning that their customers were willing to use social media to enhance their flying experience, KLM has introduced its Meet and Seat program.
This opt-in program allows passengers to identify their fellow passengers on their long-haul flights. Using LinkedIn and Facebook passengers are able to learn about their fellow passengers and see who they’ll be sitting next to long before they even board the flight! You don’t have to divulge your personal profiles, but can still anonymously observe your new flying friends.
KLM has understood what they really want to do with their campaigns… get the public to talk about their airline on social networks. By integrating the connectivity of social media, they are leveraging their customers’ social networks and actually encouraging their customers to identify each other as fellow KLM passengers. Instantly, their customers become connected using social networks and can further facilitate KLM’s social network conversation.
Finally, companies are creating their own network utilizing the tools that are already out there. Instead of giving up on social media, companies need to find an effective way to integrate their brand into this aspect of life for many consumers. It’s not all about transferring your digital store or website experience to a fan page; but rather, using social media to get people talking (see: Coke Puzzle or BMW Test Drive).
Get your landing gear ready, it’s time to bring this baby to the ground!