How many times have you checked-in or been checked-in this week? And other than telling your stalkers that you aren’t home, has any good come of it? Probably not. Introducing Coke‘s “America is Your Park” campaign where good can come from your check-ins!
The beverage giant is teaming up with Foursquare and jumping on the current trend of checking in. In its most recent effort, Coke is trying to inspire some healthy choices– promoted with Foursquare– and give back to the community. Through July 15, Foursquare users are encouraged to check-in from their local, state, or national park in a budding competition. Every Foursquare check-in is worth 100 points while online check-ins are only worth one point a pop. Upon checking in, users are then directed to a dedicated campaign page for more information about the competition, their current park location, among other details. Using this geo-focused tactic, Coca-Cola is really pushing to get voters locally through other media than just Facebook.
On July 16, points will be totaled and generous donations will be made to the parks by Coke. The first place prize is a $100,000 donation, second place will get $50,000 and third will get $25,000 to further inspire community and recreation. A Coke rep said, “These recreation grants are provided to help restore, rebuild and enhance activity areas in parks where people can play and be active”.